What is Viral Marketing?

Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals, so that recognition of a product or service spreads and replicates, more , like a virus. This approach can create a lot of positive impact during promotional campaigns or product launches.
For a business to survive in today’s largely competitive environment, it must be able to stand head to head against its competition and be able to adapt to the constantly changing landscape. One strategy has come up as a solution for today’s business demands and it is called viral marketing. Online or offline, it is essential for business as it can reach your clients faster and it doesn’t require a lot of money to launch.


Here are some reasons why viral marketing is essential for the survival of your business.

1. Viral marketing creates a buzz

Creating a buzz about your product or service brings a sense of anticipation in your buyers. A successful viral marketing campaign can accomplish this. The louder the buzz, the farther the campaign can spread. Messages that are of great public interest, attention-grabbing and easy to pass along will definitely help the campaign.

2. More Credibility is built

As more and more people in the entire network talk about and recommend your brand, more credibility is built. This is so because your company is endorsed by more and more people to their friends and close associates as your message goes viral, adding points to your credibility rating. The loud buzz that is generated will surely help boost product or service recognition.

3. It is inexpensive

Viral marketing costs a lot less to launch but is very fast and effective in getting your message out to prospective buyers. It is the least expensive way to market your business because it doesn’t require a large advertising budget. Blogging, newsletters, and email marketing are some of the ways to go viral inexpensively.

4. Keeps your Business in the green

Viral marketing helps to keep your business afloat. If your business has already earned more credibility, people will continue to patronize your brand and ensure your business stability.

5. It launches your business globally

Through viral marketing, your reputation as a reliable company can reach potential clients across the globe, enabling your company to branch out internationally.

6. Viral messages are easy to share

Viral product messages are easy to share. Attention-getting videos can be easily embedded into blog posts, web pages and social networking sites.

 Viral Marketing is Not:

Many people erroneously believe that viral marketing requires a huge budget to work. Not even close.

A traditional marketing campaign promotes a brand, singing high praises about its merits, and giving it a lot of exposure and expensive movie star endorsements. With today’s consumers being skeptical about nearly everything, this may appear like a hard-sell for a weak product. All that big advertising dollars for so little gain. This is not viral marketing.

What Your Message Should Be

The key here is to create an interesting viral message that will appeal to your market.

You will naturally want to include your product here. Sure you can, just don’t make it too obvious. It shouldn’t appear like it’s the heart of your message. Release the message virally and wait for sales to come in.

Your viral message should be relevant, able to solve a problem and credible enough that people will want to share it.

Here is a suggested method that can be used for viral marketing.

Here is an example from 2012, did you ever hear or watch it?


There are many other examples, some were tweets, Facebook messages, do you have one to share- it should be business.



A passionate small business entrepreneur that educates and motivates other entrepreneurs generate traffic to their businesses to create residual income for life. A successful blogger and network marketer who specializes in traffic generation strategies.

    11 replies to "Viral Marketing Is Bound To Make An Impact In Your Business"

    • Mark

      Great article Siphosith!

      Without a doubt every serious entrepreneur/business owner should be
      striving to get some form of viral marketing working for them!

      And there is no way that type of massive positive exposure from so many different sources, couldn’t help but benefit your business!

      Thanks for sharing such a powerful article!

    • Willena Flewelling

      The meaning of “viral marketing” is so much greater than I would have thought. Thanks for a great explanation of what it is and how to do it.

      I’m sure the only reason I’ve never seen the commercial you posted is that we haven’t had a TV since 1997! But I’ve seen plenty of examples on the internet.

      • siphosith

        Great that you found value in the post.

    • Joan Harrington

      Hi Siphosith,

      Great post on the definition of Viral Marketing 🙂 Awesome tips on how it can help make an impact on your business 🙂 Great share!!

    • Donna L. Ward

      Loved the video – and your post info – thank you Siphosith! 🙂

    • Andrea Ansari

      Great video example you share, Siphosith! Funny stuff always goes more viral!

      Loved your post on Viral Marketing Is Bound To Make An Impact In Your Business.

    • Paul Wakefield

      Great article, I really enjoyed this. People really NEED to spend more time in making this happen. It’s a FREE strategy that can bring in such a huge R.O.I

      • siphosith

        Welcome to my blog Paul. Thanks for commenting.

    • William Earl Amis Jr III

      Great energy and to the point!

      Yes, old school it has been called “Word Of Mouth”. Still the most empowering type of promotion for anything. We all do it for free? When, you see an amazing show, what do you do? Talk about it with so much enthusiasm. The energy could fuse a city!

      I love this post to show, put your mind to it. Be original and ethical. You can start a viral message that will have people knocking down to see what you are all about.

    • Chery Schmidt

      Hello Siphosith, Very sound advice my friend! Viral Marketing is the only way to go, as you have clearly stated its many benefits.

      I like it because it is FREE! Now it doesnt get better then this does it?

      Thanks for sharing.. Chery :))

      • siphosith

        Thanks for the comments Chery. When done properly one reaps the benefits.

Leave a Reply

Your email address will not be published.

CommentLuv badge