What is Viral Marketing?
Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals, so that recognition of a product or service spreads and replicates, more , like a virus. This approach can create a lot of positive impact during promotional campaigns or product launches.
For a business to survive in today’s largely competitive environment, it must be able to stand head to head against its competition and be able to adapt to the constantly changing landscape. One strategy has come up as a solution for today’s business demands and it is called viral marketing. Online or offline, it is essential for business as it can reach your clients faster and it doesn’t require a lot of money to launch.
Here are some reasons why viral marketing is essential for the survival of your business.
1. Viral marketing creates a buzz
Creating a buzz about your product or service brings a sense of anticipation in your buyers. A successful viral marketing campaign can accomplish this. The louder the buzz, the farther the campaign can spread. Messages that are of great public interest, attention-grabbing and easy to pass along will definitely help the campaign.
2. More Credibility is built
As more and more people in the entire network talk about and recommend your brand, more credibility is built. This is so because your company is endorsed by more and more people to their friends and close associates as your message goes viral, adding points to your credibility rating. The loud buzz that is generated will surely help boost product or service recognition.
3. It is inexpensive
Viral marketing costs a lot less to launch but is very fast and effective in getting your message out to prospective buyers. It is the least expensive way to market your business because it doesn’t require a large advertising budget. Blogging, newsletters, and email marketing are some of the ways to go viral inexpensively.
4. Keeps your Business in the green
Viral marketing helps to keep your business afloat. If your business has already earned more credibility, people will continue to patronize your brand and ensure your business stability.
5. It launches your business globally
Through viral marketing, your reputation as a reliable company can reach potential clients across the globe, enabling your company to branch out internationally.
6. Viral messages are easy to share
Viral product messages are easy to share. Attention-getting videos can be easily embedded into blog posts, web pages and social networking sites.
Viral Marketing is Not:
Many people erroneously believe that viral marketing requires a huge budget to work. Not even close.
A traditional marketing campaign promotes a brand, singing high praises about its merits, and giving it a lot of exposure and expensive movie star endorsements. With today’s consumers being skeptical about nearly everything, this may appear like a hard-sell for a weak product. All that big advertising dollars for so little gain. This is not viral marketing.
What Your Message Should Be
The key here is to create an interesting viral message that will appeal to your market.
You will naturally want to include your product here. Sure you can, just don’t make it too obvious. It shouldn’t appear like it’s the heart of your message. Release the message virally and wait for sales to come in.
Your viral message should be relevant, able to solve a problem and credible enough that people will want to share it.
Here is an example from 2012, did you ever hear or watch it?
There are many other examples, some were tweets, Facebook messages, do you have one to share- it should be business.
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