What are capture pages?
Capture pages are one page websites with an optin form that collects information from people visiting your website. They can be basic as having a signup page and complex as having a sales page with embedded optin form.
When to Use a Capture page?
- When you have a product you want to sell, you want people who are interested in your product.
- Provide value, say in your blog and then you provide a capture page for them to get more information, to dive deeper into the specific information.
- You want to build a list, and this is your biggest asset in your business. Companies change and close but if you have your list it belongs to you and you will always push a button and make money through your list- hence “The Money is in the List” phrase that is so popular in Internet Marketing.
Capture Page Terms
Different people use different terms and can be confusing sometimes. Here is a list of some the terms used.
- Lead capture page
- Squeeze pages
- Landing page
- Optin page
- Sales page
Capture Pages Software
It used to be difficult and expensive to create capture pages only those who knew html codes could do it . But nowadays there are lots of different software that can be used to create a capture page within minutes.
These would include the following
- Mitspages (FREE)
- And many others
Here are examples of some simple optin pages:
Lately the following optin pages are more popular, with these there is a button that is clicked on and a popup shows where the information will be added, another click the person has opted in.
This is done because most advertising platforms do not want you to promote a page with a clear optin form on it.
Mostly used when selling a product, where you give all the information about your product. Typical used when the prospect has already opted in. When the button is clicked then you are taken to the order form.
Webinar pages have become very popular lately. You are able to invite people to the webinar and capture their information. A webinar is a great place to drive traffic to, as people want to hear what the webinar is all about they will give their correct email.
Mobile optins work more like the regular optins , brands request point of contact and they directly message the consumers. Read more from Socialmediaexaminer.com. These are great and powerful for driving traffic on the phones.
Thank You Pages
This is where you send the person who has just opted in. Its good to send people to a thank you page where you can give them more direction – your gift is in your email, connect on Facebook etc. or you can offer them different product.
These are some of the capture pages that are mainly used for building lists.
Do you have some that you have used that you can share below.
Share and Comment Below