There are a number of simple tools you can use to build your list. Collecting a list of leads will prove to be the lifeline of your business. Let’s look at each method independently.

Subscriber Leads

One easy way to build your list is by collecting subscriber leads. This is one of the best ways to expand your business. There are many ways to acquire leads, but the best way to collect leads is to gather them automatically, through email or by your website through various forms.

You will find as you run your business that your subscriber leads prove vital to your business success and ability to grow and expand over time.

Optin Leads

Like subscriber leads, opt-in leads are a good tool for building your business. Opt-in leads are leads you get when you invite someone to enter their information into your database. When they do this, they are granting you permission to contact them in the future about new products or updates to your site.

For example, when you create your website, you can set it up so each person that visits has the choice to sign up for a newsletter or some other type of routine e-mailing. By signing up, visitors are “opting in” to your list. Setting your site up this way allows you to gain visitor’s email addresses. While you can never force someone to do what you want them to, this approach often works if you encourage people to sign up by describing all the benefits your site offers. You can then reap the benefits of gaining important subscriber leads.

Survey Leads

Another way to produce automatic subscriber leads is by conducting surveys on your website. This is a simple way to increase the number of subscribers to your list. You can place survey ads on your website so they pop up when a customer checks out.

How do you get someone to fill out a survey? It is not as hard as you think. For starters, some people enjoy filling out surveys. For those that don’t you can employ some simple tactics to encourage them to offer their information to you. For example, tell your customers what benefits they will reap from filling out your survey. Don’t assume your customer’s know what benefits they will gain by filling out a survey. You have to tell them. Maybe they will gain access to your website, which contains thousands of free articles on the topic they are researching. Maybe you will enter them into a contest to win a free gift. Giveaways are a great way to encourage people to sign up for just about anything.

It’s funny how quickly people are willing to give up their personal information, including their name, address and email for a gift.

Make sure you offer them an irresistible reason to fill out your survey. Tell customers how they will profit by signing up. This is a very easy and successful tool marketers use to produce new leads. Most times visitors are willing to offer their email address for a survey.


One way you can collect leads to build your list is by affiliating. Affiliating means joining in or offering an affiliate program. When you take part in an affiliate program you immediately realize the benefits of getting leads that an affiliate will create and then forward to you.

For this process to work you need an opt-in squeeze page and an auto responder.  Using these two you can gather information and instantly send out confirmation emails to new subscribers on your list. Don’t worry about having people fill in their address fields or phone number. Most people are hesitant to provide this information, but very willing to provide their email address. There is much less pressure involved when you are collecting email addresses instead of personal information.

What methods and strategies do you use to build your list?





A passionate small business entrepreneur that educates and motivates other entrepreneurs generate traffic to their businesses to create residual income for life. A successful blogger and network marketer who specializes in traffic generation strategies.

    15 replies to "Simple Ways To Build Your List"

    • Dr. Erica Goodstone


      Can you explain the difference between Subscriber Lead and Optin Leads?
      Aren’t subscribers people who have opted in to receive something you are offering, like a free gift or a newsletter?
      People also add to their list from business cards received at networking events, even if the person did not actually opt in. Those people may or may not be interested in what you offer and that can create an unresponsive list.

      I have also discovered that if I don’t keep in touch with my list often and consistently, over time they forget that they opted in and lose interest in opening the emails.

      It is not enough to collect the emails into a list. You also need to nurture your list.


      Dr. Erica

      • Siphosith

        These are the same, in my post i was making a difference on how and where you get your subscribers. The first one is from the form you include in your blog and the second one, you create a squeeze page and drive traffic to it. Thanks for another addition.

    • Mark

      Thank you Siphosith!

      For sharing four extremely non expensive, evergreen proven tactics for effectively building you all important opt email list.

      Anyone of these four proven strategies, can and will help you build a highly responsive opt in email list!

      And more than likely, you won’t break the bank while you do so!

      • Siphosith

        Thanks for the visit Mark and commenting.

    • Karen Peltier


      These are all great strategies to build a list. Your third tip about affiliating sounds intriguing. Does that strategy work with all affiliate programs? I’ve joined some, but still don’t understand how I could use that to build my list. I also don’t have a squeeze-in page or auto-responder, but will check out the links you provided to see if I can get started with doing that.

      If you have any more details to share about tip #3 that would be great!



      • Siphosith

        Hi Karen thanks for commenting. Affiliating means that you will have your own service or product that you sell and then have affiliates sell for you.

    • Chery Schmidt

      Hello Siphosith, What a great post and one I really need to take note of. I have been thinking about building my list and yet was not sure about how to go about this. I did put an opt in box on my blog, I used a free service called Ininbox, Have You heard of it? I don’t even have a free offer attached to this yet and know I should come up with something.

      I have never thought about using a survey and do like this idea as well as the others.

      You have given me somethings to get started here.. Thanks for sharing.. Chery :))

      • Siphosith

        I have not heard of the free service, yes it would be a good thing to have a free offer.Glad to have shared a post of good use.

    • Shelley Alexander

      Siphosith, You have offered some very practical suggestions for building your email list. I am in the process of adding a pop up banner on my site’s blog posts with a free eBook gift and I am also thinking about doing a free giveaway next for new subscribers. I also just redesigned my homepage and added a big opt-in banner at the top of my homepage and completely eliminated my right side bar and the new banner has been converting really good. Thanks for your helpful tips!

      • Siphosith

        You have really worked so hard to redesign your website and great job!I like the idea of offering a free ebook.

    • These are wonderful ways to build a contact list. I have been with LinkedIn since the beginning. It is my one go-to place. I would suggest more people with worthy causes. Go inside and make contact with people of the same interest.

      One good thing is that you can find out allot of each person. So, you can see a common interest. Make contact and then, the rest is easy.

      Just one other way would be your registered readers. That is why a blog is use as our voice. Then, you will build a huge following. Based on giving real solutions to just about anything. It works and you can easily make new friends for a lifetime.

      Thanks Siphosith, you make all of us feel wanted and needed.

      • Siphosith

        Thanks for stopping by William and commenting.

    • Willena Flewelling

      Great post, Siphosith. I haven’t built a list yet, so this is helpful for explaining how to do it.

    • Donna Merrill

      Hi Siphosith,

      I am always interesting in building my list. I like to have one that is fine tuned and use an opt-in on my blog. But that’s only one way to start. I have it on Facebook and have to implement it on all my social media platforms.

      I haven’t done survey’s yet, but have been filling them out for many people and need to apply that.

      Thanks for the tips!


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