What are Private Label Rights?

If you haven’t heard of Private Label Rights, then most likely wouldn’t  believe a person if they told you that it was
possible to take another person’s work, change it anyway you want and call the edited material your own. But it’s true! Private Label Rights do exist and they are one of the fastest ways to creating and owning your own products available.

  1. To understand why Private Label Rights are so special, first you need to know a little bit about resell and master resell rights.
  2. Resell rights are simply permission from the owner of a product (an e-book, for example) to allow you to take
    and sell or distribute it for your own profit.
  3. Master resell rights take it a step further and allow you to sell the resell rights to the product.
  4. Buying a set of these rights is great but it can cost you and the downside is that although you get to keep the initial profits, in all essence all you are really doing is helping to build the product creators business and reputation.
  5. So, let’s just say that resell rights are great for a quick profit but if you really want to build your own brand and
    business you need your own product not someone else’s!

That’s when Private Label Rights also known as (PLR) come in.

These are products that you are allowed to put your name on as the author and sell as your own product. That’s right,
with PLR’s you are actually given permission to sign and even change another person’s work depending on the type of PLR that you purchase.

Why is that so great?

  • The reason is, it is the fastest way to creating your own product that there is and it’s a reason to get really excited.
  • Now you can almost instantly have a product of your very own.
  • One that will promote your business,
  • build your brand and make you all of the long term profits.

Let’s take a minute and learn more about PLR’s.

Most of the time with basic private label rights you can’t change the product. However you can put your name on it and claim authorship. These you can usually pick up very inexpensively or free.

Then there are private label rights that come with source code rights. These products come to you in the raw source
material like MS Word or text files. They are usually like a rough draft so that you can use it to complete a finished
product that you can call your own. These will usually cost you a bit more and can come with a wide variety of terms
and conditions that are set by the creator of the content.

  • With PLR content, you no longer need to divert your time,
  • effort and attention to writing your own content,
  • nor do you have to hire expensive freelance writers to write it for you.
  • It drastically cuts the cost and effort required in outsourcing content.
  • Private label content allows you to use solid copy created by a qualified writer at dirt cheap prices to your advantage.
  • This way, you can devote your energies to doing what you do best and put the power of PLR content to work for you at the same time.

Here is a quick list of the advatages of using PLR’s

  •  Saves you time, effort and aggravation.
  • Let’s you build your brand.
  •  Helps you build your business and reputation.
  •  You keep all of the credit.
  • You keep all of the profits.
  • Saves you a ton of money.
  • Gives you editorial freedom.
  • Provides you with professional results.

And that’s just a few of the reasons that you should be head over heels for PLR products.

Do you ever use PLR products?

Share and Comment Below


A passionate small business entrepreneur that educates and motivates other entrepreneurs generate traffic to their businesses to create residual income for life. A successful blogger and network marketer who specializes in traffic generation strategies.

    17 replies to "What are Private Label Rights?"

    • Mark

      What an excellent and highly informative post Siphosith!

      You have articulated very well the extreme benefits of using PLR rights! And several of the benefits you listed, I was not previously aware of!

      And now thanks to you,I see even more reasons for seriously looking into this potentially lucrative marketing/branding strategy. Thanks!

      • Siphosith

        Thanks for stopping by Mark. I”m glad my post was able to help.

    • William Earl Amis Jr III

      Yes, this gets us into all the legal issues and allows one to feel covered from creating a product and leverage. I believe Intellectual property rights cover the first creation process. Then, another person can purchase rights and it would fall under what you present here.

      I have been blessed to use my imagination and create the first product. I have then, allowed others to adjust it for their own usage. It is all good with me. I love giving people supportive tools and advantages.

      Thank you for allowing us to open our minds and gain more knowledge to help us expand our profession.

      • Siphosith

        Its really a blessing that you were able to create your own product and share it like that.

    • donna merrill

      Hi Siphosith,

      I have used PLRs sparingly…most of the time for a learning curve. I do have too much to say lol, so I haven’t used them on my blog.

      But, when I do teach others, PLR’s are great! Many people can get stuck and need information for their blog posts. Others may want to write an ebook and need more information on a specific topic.

      This is where PLRs are a blessing. As long as one does not copy and paste it!!!

      It is a great way to get information and write it in your own words. I’ve known many that depend on them because of time.

      Thanks for writing this topic.


      • Siphosith

        Thanks Donna for the advice -as long as one does not copy and paste.

    • Nikhil Gupta

      amazing post like it

      • Siphosith

        Welcome to my blog Nikhil. Thank you for commenting.

    • Joan Harrington

      Awesome post Siphosith! Great tips on what PLR is and why it is beneficial 🙂 Thank you for sharing 🙂

    • Dennis Seymour

      What a very comprehensive and well-explained article. But I am just wondering, can this “private label” thing be related to plagiarism? Thanks and have a nice day ahead.

      • Siphosith

        Thanks for commenting Dennis. Private Label Rights give you the permission to use them, one has to read the license rights. It is also profitable to edit the content so that it is not completely the same as the original, as there are many other people who buy the same content. There are different ways that the content can be edited.

    • […] Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR content, you are able to display your name. Then when prospects are pointed to your site, seeing your name , they instinctively have that feeling of knowing and trusting you. […]

    • Don Purdum

      Hi Siphosith,

      It’s funny, I’ve been online for ten years as an entrepreneur and I’ve just started hearing about PLR’s. I had no idea they existed.

      I can see where they can help inspire some ideas, but I think blogging for business has to be authentic, genuine and real. It can’t be fabricated so I suppose that’s where I see them as potentially being negative if they are used the wrong way.

      On a positive note, I can also see how they can be ammended and used as a great tool

      Thanks for sharing Siphosith!

      I hope you have a great week.

      ~ Don Purdum

      • Siphosith

        Many people do not like PLR materials but I believe as long as they are used the right way they are effective.

    • Julieanne van Zyl

      Hi Siphosith, I think PLR products are great for people who need to put something together quickly, and don’t have the time to do the research themselves. Or… perhaps they are not confident in their writing skills just yet.

      However, I think it’s important for people to go through the whole piece and re-write in their own voice. Otherwise, readers are simply getting to know the person who wrote it originally, and they should be getting to know the person who’s doing the marketing. And, that way, it will become at least part of your brand.

      • Siphosith

        I totally agree with you Julieanne, using your own voice is crucial for own branding.

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