How To Choose Affiliate Programs For Affiliate Marketing

choose affiliate programs

Choose Affiliate Programs That Work For You

When I was a beginner I wanted to know: how do I choose affiliate programs for affiliate marketing? When you are a beginner in anything it always looks like the tallest mountain that you cannot climb and reach the top. I did not know where to begin, but I had heard that it is a good place to start working online and make money.

What are Affiliate Programs?

Simply put an affiliate program is a marketing program where you can receive commission for helping a company  generate sales. The company provides you with all your advertising tools such as banner ads, links and tracking codes for you to place on your sites, in your emails or other internet listings.

When a visitor to your site or listing clicks on an ad or link, the transaction is tracked. If this transaction results in a sale for the  company, you get paid for that sale. It’s that simple!

Help! There Are So Many Affiliate Programs! Which One Do I Choose?

To begin affiliate marketing you have to join some affiliate programs where you are able to find affiliate products and services. Ask questions first before you choose affiliate programs. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join?

Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they issue the commission checks?

Remember that to choose affiliate programs, every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system?

You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available?

Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales?

It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer?

Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program?

A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid?

20% – 80% (and some cases, 100%!) is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.



About The Author


A passionate small business entrepreneur that educates and motivates other entrepreneurs generate traffic to their businesses to create residual income for life. A successful blogger and network marketer who specializes in traffic generation strategies.


  • Chery Schmidt

    Reply Reply July 7, 2015

    Hello Siphosith, All great tips on how to choose an affiliate program. Sure wish I has read this when I was first getting started it would have saved me a lot of time and money..

    Great Share.
    Chery :))
    Chery Schmidt would like you to read…How To Write Powerful And Persuasive AffirmationsMy Profile

    • Siphosith

      Reply Reply July 13, 2015

      Thanks for commenting Chery. When we begin online we miss a lot of stuff but we get it eventually when we keep learning and are diligent at it.

  • Mark

    Reply Reply July 8, 2015

    What an excellent and so well written post Siphosith!

    I learned a lot!Thanks!You really simplified the entire
    process and boiled it down, so that it was very understandable!

    And you explained a couple of the common terms, that had often
    slightly confused me in the past!Thanks,now I have a much
    deeper understanding and appreciation for the entire process!
    Mark would like you to read…Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part ThreeMy Profile

    • Siphosith

      Reply Reply July 13, 2015

      I’m glad that you found the terms explained in an a way that’s easy to understand. Thanks for commenting.

  • Sue Bride

    Reply Reply July 10, 2015

    A problem I’ve come across with one of the affiliate product sites is not being accepted for many of the best products until you’ve already sold a certain amount of other products. Sometimes a product stipulates 25 sales, other times it’s over 50. I’m up to 18:-)
    Sue Bride would like you to read…How To Increase Awareness For A CauseMy Profile

    • Siphosith

      Reply Reply July 13, 2015

      Some affiliate programs have that in place, it is a good thing to assess and see if you are able get to their stipulated sales quickly in order get your commissions. So far you seem to be doing well, I hope you get there soon.

  • Matt

    Reply Reply July 13, 2015

    Very interesting. I didn’t know anything about affiliate programs before I read this article. Sounds like a great opportunity to make some extra money without a lot of effort.
    Matt would like you to read…Nevada’s New Anti-Bullying LawMy Profile

  • Willena Flewelling

    Reply Reply July 14, 2015

    I’m not an affiliate marketer, and never have been. But it’s interesting to know how it works. At some point in the future I may choose some affiliate links to put on my site, but they will be things that will help writers, because that’s the focus of my blog. Thanks for the tips, Siphosith. I’ve bookmarked your post so I can come back to it when the time comes.
    Willena Flewelling would like you to read…Remembering My SonMy Profile

  • Julieanne van Zyl

    Reply Reply August 9, 2015

    Hi Siphosith, to add another tip to your great tips, it helps a lot to promote an affiliate program, when you are a user of that product or service yourself. And, especially if there are similar products/services being created constantly as well.
    Julieanne van Zyl would like you to read…Finding Your Own Fountain Of Youth!My Profile

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