Building your own mailing list is the best way to earn the trust and loyalty of subscribers and to ensure your personal success and satisfaction. Some new business owners are afraid to ask their customers for personal information to include on their list. But for many, a mailing list can make or break a business.
A mailing list is a must have if you want to create large-scale sales and realize significant profits on the Internet. Here’s why a mailing list is important: Typically the average customer will visit a website seven or more times before they buy something. As long as you give your customers a reason to revisit your site, they will.
You can mail a newsletter to your list to encourage your customers to visit your site and look at recent additions or updates. There is a lot of statistics confirming that customers repeatedly buy from email advertisements.
How To Avoid Mistakes When Building Your Own Mailing List
Make sure you are clear on what you should NOT do when building your subscriber list. Many newbies fall victim to scams or programs offering free traffic that will boost their sales. Unfortunately many of these programs are nothing more than scams and may end up costing you more money than you make.
They can even prevent you from starting your business and achieving the success you deserve. So be sure you do not make these common mistakes.
There are certain things you should never do when building your own mailing list. The #1 mistake list builders make is buying bulk emails. Here is a tip:
NEVER BUY AND SEND BULK EMAIL TO PEOPLE
You won’t make any money sending bulk emails to people. Because they are garbage. They are worthless. By now you must have done some research on list building. You may see ads that promise thousands of email addresses for less than $50. If you see ads like this, know you are working with a bulk mail company. Run away from them as fast as you can.
- While having thousands of subscribers would be great, it isn’t great if you are getting your names from a bulk mailing list. Bulk companies get their email addresses by using automatic tools, including robots on the Web.
- If you buy the list, there is a very good chance you are buying a list of names of people that don’t want to be advertised to for the product you are offering. You risk being labeled a spammer. If no one asked to subscribe to your mailing list and you send them an email, what are you doing? You are spamming them.
- Spamming people is the number one way to fail at building your mailing list. Bulk mailing ads are useless. Avoid them at all costs if you want to run a successful campaign.
- Bulk mailing lists also are not targeted. Targeted lists are lists that have the names and contact information of people that would have an active interest in buying what you have to offer. If you buy a bulk list, you run the risk of trying to sell a female hormonal cream to a man interested in golfing. Not a good combination.
Guaranteed Traffic Scam
This is another popular scam used on the web to pull new business owners in and trick them into spending their hard earned money on traffic and list building programs that don’t work.
Many new business owners are tempted by offers of “guaranteed” traffic for a very low price. These companies may send 100,000 or more visitors to your website, but you may not get a single subscriber or make a single sale.
They send out your website to thousands of non targeted customers. The key to success in building your own mailing list is creating a list of TARGETED customers.
Targeted customers are customers that are most likely to be interested in buying your product. They have, in some way, offered their information and stated that they have an interest in a product. For example if you sell beauty products. You want a targeted list of consumers, mostly women, interested in buying beauty products on the Web. If you get a list of non targeted customers, your business will go nowhere. Most non targeted customers won’t buy anything, and they don’t want to be hassled by emails of products they do not want.
While there are many places you can buy mailing lists, you have to look long and hard to find one that is worthwhile. In addition, if you do find one that is worthwhile, it will cost you a LOT of money to buy a list.
There are some legitimate companies that do offer targeted lists you can buy, but generally these are very expensive for that reason, and when starting out you probably do not have a lot of capital to spare.
That is why it is so important that you work on building your own mailing list of subscribers and a targeted list. A targeted list is jam-packed with people eager to hear what it is you have to say and what you have to offer. So make sure you work diligently on building your own mailing list. With time, your lists will grow well into the thousands.
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