Building your own mailing list is the best way to earn the trust and loyalty of subscribers and to ensure your personal success and satisfaction.  Some new business owners are afraid to ask their customers for personal information to include on their list. But for many, a mailing list can make or break a business.

A mailing list is a must have if you want to create large-scale sales and realize significant profits on the Internet.  Here’s why a mailing list is important: Typically the average customer will visit a website seven or more times before they buy something. As long as you give your customers a reason to revisit your site, they will.

You can mail a newsletter to your list to encourage your customers to visit your site and look at recent additions or updates. There is a lot of statistics confirming that customers repeatedly buy from email advertisements.

How To Avoid Mistakes When Building Your Own Mailing List

Make sure you  are clear on what you should NOT do when building your subscriber list. Many newbies fall victim to scams or programs offering free traffic that will boost their sales. Unfortunately many of these programs are nothing more than scams and may end up costing you more money than you make.

They can even prevent you from starting your business and achieving the success you deserve. So be sure you do not make these common mistakes.
There are certain things you should never do when building  your own mailing list. The #1 mistake list builders make is buying bulk emails. Here is a tip:


You won’t make any money sending bulk emails to people. Because they are garbage. They are worthless. By now you must have done some research on list building. You may see ads that promise thousands of email addresses for less than $50. If you see ads like this, know you are working with a bulk mail company. Run away from them as fast as you can.

  • While having thousands of subscribers would be great, it isn’t great if you are getting your names from a bulk mailing list. Bulk companies get their email addresses by using automatic tools, including robots on the Web.
  • If you buy the list, there is a very good chance you are buying a list of names of people that don’t want to be advertised to for the product you are offering. You risk being labeled a spammer. If no one asked to subscribe to your mailing list and you send them an email, what are you doing? You are spamming them.
  • Spamming people is the number one way to fail at building your mailing list. Bulk mailing ads are useless. Avoid them at all costs if you want to run a successful campaign.
  • Bulk mailing lists also are not targeted. Targeted lists are lists that have the names and contact information of people that would have an active interest in buying what you have to offer. If you buy a bulk list, you run the risk of trying to sell a female hormonal cream to a man interested in golfing. Not a good combination.

Guaranteed Traffic Scam

This is another popular scam used on the web to pull new business owners in and trick them into spending their hard earned money on traffic and list building programs that don’t work.

Many new business owners are tempted by offers of “guaranteed” traffic for a very low price. These companies may send 100,000 or more visitors to your website, but you may not get a single subscriber or make a single sale.

They send out your website to thousands of non targeted customers. The key to success in building your own mailing list is creating a list of TARGETED customers.

Targeted customers are customers that are most likely to be interested in buying your product. They have, in some way, offered their information and stated that they have an interest in a product. For example if you sell beauty products. You want a targeted list of consumers, mostly women, interested in buying beauty products on the Web. If you get a list of non targeted customers, your business will go nowhere. Most non targeted customers won’t buy anything, and they don’t want to be hassled by emails of products they do not want.
While there are many places you can buy mailing lists, you have to look long and hard to find one that is worthwhile. In addition, if you do find one that is worthwhile, it will cost you a LOT of money to buy a list.
There are some legitimate companies that do offer targeted lists you can buy, but generally these are very expensive for that reason, and when starting out you probably do not have a lot of capital to spare.

That is why it is so important that you work on building your own mailing list of subscribers and a targeted list. A targeted list is jam-packed with people eager to hear what it is you have to say and what you have to offer. So make sure you work diligently on building your own mailing list. With time, your lists will grow well into the thousands.



A passionate small business entrepreneur that educates and motivates other entrepreneurs generate traffic to their businesses to create residual income for life. A successful blogger and network marketer who specializes in traffic generation strategies.

    15 replies to "Building Your Own Mailing List"

    • Mark

      Excellent post Siphosith!

      Sadly, the allure of something extremely valuable for very little money
      up front will always appeal to evergreen newbies and low skilled!

      But at least you are firing that all important warning shot and trying to help them avoid danger and great disappointment!

      We all sort of start out there, and the smart ones among us, quickly move on and realize no such real opportunities exist!

      Thanks again for sharing your read world know how!

      • Siphosith

        Thanks for commenting Mark.You are right we all need to move quickly and contact people yourself.

    • Willena Flewelling

      Very good advice, Siphosith. I will never forget the time I got a phone call from someone who said I had recently expressed interest in his home business, and he wanted to tell me all about it. I told him I had not, and he said I had given him my email address. When I asked him what email address he had, he gave me one that had been obsolete for over a year! He had obviously gotten it from someone who had no business sharing or selling it. I think he would have been surprised to find out he was a spammer.

      • Siphosith

        There are so many people who scam others by selling email addresses of people who are never interested in their business. And we do not want to make those same mistakes.

    • Donna Merrill

      Hi Siphosith,

      Thank you for writing on this topic. It is so sad to see people fall into a scheme of purchasing email lists. I have never done it myself, but heard many stories of defeat.

      Creating our own email list is a must! It can be anything from a newsletter to a free product/service. As long as people find what we do beneficial to them, and we give them good content with our emails they are more likely to open them and purchase.

      One does have to be consistent and never spam them with offers all the time. It is a place of engagement and then an offer….just like anything else we practice online.


      • Siphosith

        I appreciate your comments Donna. I like the way you put it “Creating our own email list is a must!”

    • Sherman Smith

      Hi Siphosith,

      this was a great share! I like the fact that you advice not to buy traffic or an email list.

      I never bought either of these two but I have bought lists of phone numbers when I was doing network marketing. I tell you that it was not fun at all! But it did give me some experience of dealing with people.

      The best thing to do is to build your own list. That is a targeted list. You’ll gain more from it if you didn’t

      Thanks for sharing and I hope you have a great weekend!

      • Siphosith

        Welcome to my blog Sherman. Great that you learnt one or two things while dealing with people, which is important in entrepreneurship. I appreciate your comments.

    • Chery Schmidt

      Hello Siphosith, What a great post my friend, Yes Building a mailing list is something that I have had in the back of my mind for quite sometime now and I now know what NOT to do HUH? I do know that most purchased e-mails are BOGUS..

      Thanks for sharing.. Chery :))

    • Nile

      Having a email list is one thing, but having a regular newsletter is important. Without it, you’re just missing out on potential traffic and money. I’ve said this at conferences and I find it both sad and funny that by the time I’m done talking at the podium, more than half are finally making an effort to get an email list started.

      • Siphosith

        So many marketers have heard about the email list and some never take the step to begin having one. Thanks for your comments.

    • […] There are so many high converting landing pages tools found on the web today and most of them are very easy to use. When building your own email list it is very important to use high converting landing pages tools. These will help to build your list in a short amount of time. Today I have chosen to talk about one of the many options of high converting landing pages tools. […]

    • Tracy J Thomas

      Great post Siphosith. I smiled when I read this sentence: “If you buy a bulk list, you run the risk of trying to sell a female hormonal cream to a man interested in golfing. Not a good combination.” Indeed. I am in the process of building a targeted list and realize it takes patience and perseverance however I know it will be worth it in the long run and a whole lot cheaper than some purchased list that may or may not hit my targets. Plus a purchased list just seems so shady and an invite for being repoted as a spammer.
      Tracy J Thomas would like you to read…Photomontage – The Butterfly EffectMy Profile

      • Siphosith

        Thanks for the visit Tracy, wish you the best on building your targeted list.

Leave a Reply

Your email address will not be published.

CommentLuv badge